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Tourism minister to introduce theme beaches in Croatia

Croatia is to introduce theme beaches as a new tourism product which should relieve the crowding at existing bathing spots but also send a clear message to guests about the resources at our disposal, Tourism Minister Darko Lorencin told a press conference in central coastal town of Vodice on Wednesday at which he presented a new national programme of beach management.

We realise that ‘sun and sea’ are currently our basic tourism product in Croatia. It is vital to our competitiveness to continually develop and advance, and one of the fundamental things lacking in our offer, which has been confirmed by the Tomas 2014 research, is the insufficiently designed and equipped beaches. The ministry has, in cooperation with the Rijeka Faculty of Tourism Management, prepared a national programme for beach management which will be the basis for further development of this product, Minister Lorencin said.

All coastal counties will be involved in this programme which will run over a period of two years and will divide Croatian beaches into 14 categories so that guests can choose which beaches best suit their wishes. More info